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Encounter Book - Ballard Church Series
Ballard Church - Seattle, Wa
After the success of the Move Book, I was again hired by Ballard Church to create a follow-up. This time. however, I was given more creative freedom with the overall design.
This series was entitled "Encounter". I pushed for a calmer color palette with textures of teal water incorporated throughout. The teal water was an image meaningful to the series, so I decided to use it as the base for the color palette.
Like the Move Book, the biggest creative challenge was the overwhelming amount of text and the small imprint area. I focused on having thin san-serif fonts that took up less room and were easily legible at a smaller point size. I also used a lighter gray font color to make the text subtler.
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