Comcast - Seattle, Wa | Evergreen Goodwill - Seattle Wa
As a Marcom Creative Services Manager, my focus at Evergreen Goodwill of Northwest Washington was to strengthen the bond between the design team and the mission team. I am passionate about the mission of the company, which is driven by digital equity and closing the digital divide. I found out that Evergreen Goodwill had partnered with Comcast to bring their Lift Zone mission to our headquarters and offered my design services to make it amazing.
Comcast launched a new effort to create more than 1,000 WiFi-connected “Lift Zones” in community centers nationwide as part of their ongoing commitment to help connect low-income families to the Internet so they can fully participate in educational opportunities and the digital economy. They provided financial aid to upgrade our technology-based classrooms with the latest in high-end communications and internet, which we offered free to the public. I used my creative skills to design signage and wall art that worked both with Comcast's branding and Evergreen Goodwill's.
My approach was to create a design that feels more like wallpaper and is contemporary and simple to not be distracting to learners. I provided three options utilizing a neutral gray color scheme with pops of yellow, which is the primary color for Comcast's Lift Zone, but also similar to one of Evergreen Goodwill's secondary brand colors. I convinced Comcast to adjust their yellow to ours, so the brands could match. Within Comcast's branding, the Lift Zone uses arrowheads pointing upwards to represent "lifting up." I used this concept as a pattern and as a means to point people in the direction of the Lift Zone when they get off the elevator lobby.
Comcast picked my Option 2 design, and they loved it so much that they requested to have the artwork to update all of their other Lift Zones with other companies nationwide. As of now, Evergreen Goodwill of Northwest Washington houses two Comcast Lift Zones utilizing my branding: one located at their Job Training and Education Center (JTE) in Seattle, WA, and the other in their JTE in Bellingham, WA. I am proud to have helped connect low-income families to the Internet so they can fully participate in educational opportunities and the digital economy.
To find out more about Comcast Lift, please visit their website. You can also watch this video below presented by Evergreen Goodwill and Comcast: