Hands-on senior graphic designer
I make complex visual work clearer, more useful, and harder to accidentally break.
I build brand systems, campaign worlds, ecommerce assets, product artwork, and production-ready visuals for real audiences, real deadlines, and the occasional operational fire.
- Brand Systems
- Campaign Worlds
- Ecommerce Assets
- Character Creative
- Product Artwork
- Production Workflows
Selected Work
Work that had to work.
Characters, catalogs, buses, bottles, ecommerce launches, environmental graphics, and brand systems made for classrooms, showrooms, inboxes, product pages, and production vendors.
Captain Compassion
A multi-year anti-bullying campaign built around character design, comics, video, OOH, social, web, classroom materials, and a whole lot of superhero logic.
- Campaigns
- Character / Illustration
- Educational
Eclectic Home Furnishings Website and Operations Platform
Public site redesign + custom internal ops platform for a furniture retailer. Sofa quotes: ~25 min → ~25 sec.
- Operations / Systems
- Ecommerce
- Retail / Experiential
Zamboni Apparel Concept Sprint
A 48-hour apparel concept sprint that helped rebuild client confidence and led to Zamboni x Peanuts work.
- Product & Merchandise
- Campaigns
- Character / Illustration
Petey & Piper
A playful character and merchandise system for Peterbilt, built across ecommerce, apparel, plush, accessories, and production-ready product artwork.
- Character / Illustration
- Product & Merchandise
- Ecommerce
VooDoo Ranger Retail & Experiential Concepts
Retail and experiential concept designs turned into environmental presentation mockups.
- Retail / Experiential
- Product & Merchandise
- Campaigns
Evergreen Goodwill Brand Rollout
A regional brand rollout across retail, donation, community, ecommerce, internal, and environmental touchpoints.
- Brand Systems
- Retail / Experiential
- Environmental
Practical Results
Useful work leaves evidence.
A few places where the work got faster, cleaner, or less painful for the people using it.
40m to 2m
EHF sales workflow reduction
5×
BDA proofing capacity increase
2 days to same day
Kotis design turnaround improvement
24 locations
Evergreen Goodwill retail rollout
How I Work
Think. Make. Ship. Fix what gets in the way.
I'm useful when the brief is fuzzy, the deadline is real, and the work has to survive actual people using it.
Think in systems.
I organize scattered ideas, assets, and requirements into something people can understand and build from.
Make the thing.
I stay hands-on across layout, campaigns, ecommerce, product artwork, digital assets, presentations, and production files.
Ship it cleanly.
I care about handoffs, templates, naming, timing, and whether the next person can use the work without needing a rescue flare.