Hands-on senior graphic designer
I make brand and campaign systems clear enough to ship.
Senior graphic designer building visual systems, campaign worlds, ecommerce assets, product artwork, and environmental graphics for real deadlines, real audiences, and real-world production.
- Brand Systems
- Campaign Worlds
- Ecommerce Assets
- Character Creative
- Product Artwork
- Production Workflows
Selected Work
Work that had to work.
Characters, catalogs, buses, bottles, ecommerce launches, environmental graphics, and brand systems made for classrooms, showrooms, inboxes, product pages, and production vendors.
Campaign System · Shipped
Captain Compassion
A multi-year anti-bullying campaign built around character design, comics, video, OOH, social, web, classroom materials, and a whole lot of superhero logic.
- Campaigns
- Character / Illustration
- Educational
Environmental Brand System · Launched
Digital Equity Bus
A mobile classroom brand experience created with Evergreen Goodwill and Black & Veatch to help bring digital access into underserved communities.
- Environmental
- Brand Systems
- Campaigns
Ecommerce / Merchandise · Shipped
Petey & Piper
A playful character and merchandise system for Peterbilt, built across ecommerce, apparel, plush, accessories, and production-ready product artwork.
- Character / Illustration
- Product & Merchandise
- Ecommerce
Operations System · Launched
Eclectic Home Furnishings Website and Operations Platform
Public site redesign + custom internal ops platform for a furniture retailer. Sofa quotes: ~25 min → ~25 sec.
- Operations / Systems
- Ecommerce
- Retail / Experiential
Concept Sprint
Zamboni Apparel Concept Sprint
A 48-hour apparel concept sprint that helped rebuild client confidence and led to Zamboni x Peanuts work.
- Product & Merchandise
- Campaigns
- Character / Illustration
Retail / Experiential Concept
VooDoo Ranger Retail & Experiential Concepts
Retail and experiential concept designs turned into environmental presentation mockups.
- Retail / Experiential
- Product & Merchandise
- Campaigns
Practical Results
Useful work leaves evidence.
A few places where the work got faster, clearer, easier to use, or easier to ship in real production environments.
40m to 2m
EHF sales workflow reduction
5×
BDA proofing capacity increase
2 days to same day
Kotis design turnaround improvement
24 locations
Evergreen Goodwill retail rollout
How I Work
Think. Make. Ship. Fix what gets in the way.
I'm useful when the brief is fuzzy, the deadline is real, and the work has to survive actual people using it.
Think in systems.
I organize scattered ideas, assets, and requirements into something people can understand and build from.
Make the thing.
I stay hands-on across layout, campaigns, ecommerce, product artwork, digital assets, presentations, and production files.
Ship it cleanly.
I care about handoffs, templates, naming, timing, and whether the next person can use the work without needing a rescue flare.