Hands-on senior graphic designer
I make complex visual work clearer, more useful, and harder to accidentally break.
I build brand systems, campaign worlds, ecommerce assets, product artwork, and production-ready visuals for real audiences, real deadlines, and the occasional operational fire.
- Brand Systems
- Campaign Worlds
- Ecommerce Assets
- Character Creative
- Product Artwork
- Production Workflows
Selected Work
Work that had to work.
Characters, catalogs, buses, bottles, ecommerce launches, environmental graphics, and brand systems made for classrooms, showrooms, inboxes, product pages, and production vendors.
Captain Compassion
A multi-year anti-bullying campaign built around character design, comics, video, OOH, social, web, classroom materials, and a whole lot of superhero logic.
- Character Design
- Campaign
- Comics
- Video
- Classroom
Eclectic Home Furnishings Website and Operations Platform
Public site redesign + custom internal ops platform for a furniture retailer. Sofa quotes: ~25 min → ~25 sec.
- Brand Refresh
- Website Design
- Retail Operations
- Internal Tools
- Admin Platform
Petey & Piper
A playful character and merchandise system for Peterbilt, built across ecommerce, apparel, plush, accessories, and production-ready product artwork.
- Character Design
- Merchandise
- Ecommerce
- Product Artwork
VooDoo Ranger Retail & Experiential Concepts
Retail and experiential concept designs turned into environmental presentation mockups.
- Retail Display
- Experiential
- Product Concept
Evergreen Goodwill Brand Rollout
A regional brand rollout across retail, donation, community, ecommerce, internal, and environmental touchpoints.
- Brand Rollout
- Retail
- Environmental
Market Vineyards Wine Label System
Wine label and identity work that balanced elegance, shelf presence, print constraints, and a distinct voice in a crowded category.
- Brand Identity
- Packaging
- Print Production
Practical Results
Useful work leaves evidence.
A few places where the work got faster, cleaner, or less painful for the people using it.
40m to 2m
Sales workflow reduced from 40 minutes to 2 minutes
5×
Daily proof capacity increased
2 days to same day
Design turnaround improved
24 locations
Retail brand rollout supported
How I Work
Think. Make. Ship. Fix what gets in the way.
I'm useful when the brief is fuzzy, the deadline is real, and the work has to survive actual people using it.
Think in systems.
I organize scattered ideas, assets, and requirements into something people can understand and build from.
Make the thing.
I stay hands-on across layout, campaigns, ecommerce, product artwork, digital assets, presentations, and production files.
Ship it cleanly.
I care about handoffs, templates, naming, timing, and whether the next person can use the work without needing a rescue flare.