Hands-on senior graphic designer
I make complex visual work clearer, more useful, and harder to accidentally break.
I build brand systems, campaign worlds, ecommerce assets, product artwork, and production-ready visuals for real audiences, real deadlines, and the occasional operational fire.
- Brand Systems
- Campaign Worlds
- Ecommerce Assets
- Character Creative
- Product Artwork
- Production Workflows
Selected Work
Work that had to work.
Characters, catalogs, buses, bottles, ecommerce launches, environmental graphics, and brand systems built for real channels, not just pretty mockups.
Captain Compassion
A multi-year anti-bullying campaign built around character design, comics, video, OOH, social, web, classroom materials, and a whole lot of superhero logic.
- Character Design
- Campaign
- Comics
- Video
- Classroom
Petey & Piper
A playful character and merchandise system for Peterbilt, built across ecommerce, apparel, plush, accessories, and production-ready product artwork.
- Character Design
- Merchandise
- Ecommerce
- Product Artwork
Evergreen Goodwill Brand Rollout
A regional brand rollout across retail, donation, community, ecommerce, internal, and environmental touchpoints.
- Brand Rollout
- Retail
- Environmental
- Ecommerce
Second Step Catalog
A cleaner, more structured catalog system for Second Step curriculum, built around hierarchy, photography, product clarity, and brand consistency.
- Editorial
- Catalog
- Brand System
Market Vineyards Wine Label System
Wine label and identity work that balanced elegance, shelf presence, print constraints, and a distinct voice in a crowded category.
- Brand Identity
- Packaging
- Print Production
Grow Kinder Podcast
A text-heavy expert interview series turned into a podcast brand, website, media kit, and social system for a broader SEL audience.
- Brand System
- Podcast
- Campaign
Practical Results
Useful work leaves evidence.
A few places where design, systems, and cleaner handoffs made the work easier to use.
40m to 2m
Sales workflow reduced from 40 minutes to 2 minutes
5×
Daily proof capacity increased
2 days to same day
Design turnaround improved
24 locations
Retail brand rollout supported
How I Work
Think. Make. Ship. Fix what gets in the way.
I'm useful when the brief is fuzzy, the deadline is real, and the work has to survive actual people using it.
Think in systems.
I organize scattered ideas, assets, and requirements into something people can understand and build from.
Make the thing.
I stay hands-on across layout, campaigns, ecommerce, product artwork, digital assets, presentations, and production files.
Ship it cleanly.
I care about handoffs, templates, naming, timing, and whether the next person can use the work without needing a rescue flare.